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Dealer.com Awarded TAG Certified Against Fraud Seal

Sunday, April 15, 2018   (0 Comments)
Posted by: Jeff Couture
Dealer.com has joined a group of elite companies to earn the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG), becoming the first and only automotive-specific digital advertising company to carry this highly coveted designation.

“We’re proud of the steps we’ve taken at Dealer.com to protect the advertising investments of our clients, and the TAG certification is a credit to the company’s commitment and effectiveness in combating this problem,” said Mike Rother, general manager of Dealer.com. “With advertising fraud getting more complex, it’s vital we remain aggressive with sophisticated prevention solutions that help detect and disrupt malicious activity impacting our dealer and OEM clients.”


While digital advertising revenue reached $72.5 billion in 2016 in the U.S. market, the growth of this industry has been hindered by the persistent challenge of fraud, with brands losing an estimated $6.5 billion in 2017 due to invalid traffic from bot fraud.

TAG is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. According to a study conducted by The 614 Group, the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 83 percent from the broader industry average.


“Dealer.com is tackling this important issue head-on, and we commend their leadership in fighting advertising fraud in the automotive industry,” said Mike Zaneis, CEO of TAG. “We are excited to welcome Dealer.com as one of the recipients of the TAG Certified Against Fraud Seal, and we look forward to continuing to work with them to promote brand safety by eliminating fraudulent digital advertising.”


In addition to earning the TAG certification, Dealer.com recently integrated with White Ops, the market leader in automated threat prevention. This partnership allows Dealer.com to send all programmatic advertising requests through White Ops’ MediaGuard technology and, within milliseconds, be informed as to whether an impression is being served to a human. This assists Dealer.com with blocking programmatic advertising opportunities that originate from non-humans (i.e. bots), prior to serving the advertising impression.

Source: Dealer.com

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