Honda, Ford Select Dealer.com for Digital Promotions
Thursday, July 16, 2020
Posted by: Jeff Couture
Dealer.com has announced two major deals for its Website products. It has been selected as a premier partner in the FordDirect Advantage Digital Advertising Program and as a choice Honda website and digital advertising provider through the Honda Digital Customer Experience.
Fueled by Cox Automotive's unparalleled insight into the behaviors of in-market shoppers, key integrations, and more than a decade of digital advertising expertise, Dealer.com gives Ford and Lincoln dealers the opportunity to maximize sales through more precise, consistent advertising portfolios aligned to their strategies.
During these unprecedented times, market forces are challenging dealers to make more accurate investments. Through Dealer.com's Digital Advertising program, Ford and Lincoln dealers will now enjoy the flexibility and business intelligence needed to reach consumers at all stages of their journey, displaying the right ad to the right shopper and on the right channel at the right time. Dealer.com's secure advertising solutions are right-sized for every dealer.
"We are seeing record-breaking online traffic and dealers have to spend smarter on every channel to reach consumers wherever they are digitally," said Wayne Pastore, vice president and general manager of Dealer.com. "Our customers are facing market uncertainty, changing consumer behaviors and advertising fraud in a very competitive industry. We have the data and partnerships to drive Ford and Lincoln dealer businesses forward by helping them optimize their advertising portfolio and thrive amid disruption."
While digital advertising technologies may seem complex, the Dealer.com approach begins with supporting individual dealer needs. Leveraging the proprietary Compass Advertising Intelligence engine, a portfolio is built to a dealer's goals and budget and will flex with a dealer's changing needs. Dealer.com's business intelligence and insights will help steer Ford and Lincoln dealers toward smarter advertising investments.
Dealer.com announced it has been selected as a choice Honda website and digital advertising provider through the Honda Digital Customer Experience. Through Dealer.com's Website Choice program, Honda dealers receive customized, strategic and secure management of a dealer's advertising strategy and investment to connect with in-market shoppers across the digital channels that drive performance.
Dealer.com is aiding Honda dealers to deliver a personalized, efficient car shopping experience, which customers expect now more than ever before. Fueled by user experience research, data science, and exclusive integrations with Cox Automotive brands, Dealer.com websites deliver a full service, personalized digital storefront experience that complement a dealer's individual business goals.
"We are better positioned to help dealers now and invest in the long-term to respond to the new model of car shopping," said Wayne Pastore, vice president and general manager of Dealer.com. "Through Honda's Website Choice Program, we provide all the levers dealers can pull in the digital marketing ecosystem whether it's on their website, through social channels or video. These tools have impact and will allow dealers to connect in a meaningful way to their customers."
Through unsurpassed insight into human behavior, supported by data from Cox Automotive brands like Kelley Blue Book, Autotrader, Dealertrack, Homenet, and more, Dealer.com's Website Choice program offers professional services that address and solve the challenges faced by dealers and their customers. Participating dealerships will receive a strategic advantage in content creation, SEO ranking, advertising, social strategies and more. Dealer.com's innovations, with extensive consumer intelligence, bring dealers the tools to build their best digital storefront. The award-winning platform delivers personalized experiences that attract, engage and help convert online shoppers at every stage of their journey.
The digital marketing solutions at Dealer.com have earned prestigious automotive industry awards, including two consecutive Automotive Website Awards, the Highest Rated SEO Provider and Driving Sales Dealers' Choice Award for Top Rated Website Provider.